ON Running

Development and launch of the ON Cloudvista X shoe, focusing on women’s training, in partnership with VDC Studio.

Objective:
The goal was to launch the ON Cloudvista X, a performance shoe combining cutting-edge technology and contemporary design, while celebrating women’s training. The project aimed to connect the ON brand with a community of female athletes and enthusiasts through a partnership with VDC Studio, a platform promoting female-focused training.

What We Did

SUEDE developed an integrated campaign that tied together the product launch with an empowering message. Key actions included:

• Brand Messaging & Tone of Voice: We crafted a message that resonated with modern women, highlighting the Cloudvista X as the ideal shoe for any terrain, from trails to city streets, with no compromises on style or performance.
• Partnership with VDC Studio: Collaborating with VDC Studio, we created content that emphasized female empowerment, engaging the community of women in fitness and training.
• Social & Digital Strategy: A social media campaign with engaging visuals, videos, and stories to communicate the product’s benefits and values, building excitement and interaction with the target audience.
• Engagement Activities: We organized events and influencer collaborations, bringing the ON Cloudvista X experience to life in real-world settings, boosting brand visibility.

Results

The campaign generated strong social media engagement, fostering a deeper connection with the female audience. The collaboration with VDC Studio positioned ON as a brand championing female empowerment through sport, while SUEDE successfully executed a campaign that combined product promotion with a powerful, motivational message.